Senior content strategist · Crypto & Web3
I’m Robert Hoogendoorn, a senior content strategist helping crypto, Web3 and tech scale-ups turn content into a reliable growth engine—powered by 20+ years of experience and a full AI toolstack.
>_ scale content >> retention, leads, community
>_ ai.assist(team) => more output, more insight
>_ act_normal() // Dutch way: results over buzzwords
20+ years in content, games, web3 & tech
World Cyber Games · ESL · Zoomin.TV · GameRush · Play to Earn Online Magazine (founded & sold) · DappRadar
Strategy, execution and AI‑driven optimization for crypto, web3 and tech teams that want content to move real metrics—not just publish posts.
Turn your vision into a clear content strategy that drives product usage and signups. Together. we define positioning, messaging, editorial themes, channels and funnels so your content becomes a growth engine instead of a side project.
No slide decks that gather dust. I write and optimize landing pages, blog posts, email sequences and newsletters myself—using AI to research, draft and iterate faster, while keeping the voice and quality human.
Prepare your organization for a future with AI. From tools and workflows to training and governance, I help your team become more efficient, more innovative and better aligned around the same story.
Your team spends less time stuck in discussions and more time building, testing and learning—using AI where it helps most.
Better engagement and retention across articles, newsletters and product touchpoints, with a clear line to key metrics.
Clear paths from content to signups, demos and deals—ready to be scaled once the basics are proven.
A few examples from games, Web3 and tech that show how content, community and product can move together.
Frustrated by the lack of good information in early play‑to‑earn gaming, I started curating and publishing it myself. Play to Earn Online Magazine became one of the most recognizable platforms in the space before I sold the brand.
At DappRadar I helped secure leading SEO positions for high‑profile keywords in the dapp analytics space, and turned content into a primary entry point to the platform.
At Zoomin.TV, a video news agency, I built English and Spanish YouTube gaming channels that each reached over 1,000,000 subscribers. That audience became the foundation for a large creator network and business.
I live by a Rotterdam mindset: roll up your sleeves, less talking, more building. With Dappvisory you get a senior content strategist who has actually built and exited media brands—and who now uses AI as a real force multiplier.
AI helps me identify SEO topics and content gaps faster, write and iterate content at a speed that’s hard to match, and spot trends as they emerge. That leaves more time for what humans are best at: analysis, cross‑department conversations and creative problem‑solving.
Instead of juggling separate people for strategy, content and analytics, you get one partner who can think, build and optimize—while your team stays focused on product and customers.
Alongside client work I’m building Maxxin, an AI‑powered product that turns curiosity into better research and learning.
Maxxin is another proof that I don’t just advise from the sidelines—I build, ship and learn in public, using the same AI tools and ideas I bring to clients. It keeps me close to real user problems and to how AI actually behaves in production.
That product‑builder mindset is what I bring into advisory work: practical, grounded and focused on what actually gets shipped.
I’ve always followed my curiosity: from esports and online video to blockchain, crypto and now AI. When you genuinely love the space you work in, you notice the details others miss—and you deliver better results.
Over the past two decades I’ve worked across magazines, websites, narrowcasting, online video and television, for companies like Electronic Arts, Zoomin.TV, GameRush, Play to Earn Online Magazine and DappRadar. I’ve built channels from zero to millions of subscribers, grown newsletters to tens of thousands of readers and turned content into a primary entry point for products.
I don’t believe in gurus or rockstars. I believe in doing the work, acting normal and letting the results speak.
If you’re building in crypto, web3 or tech and want your content to drive real metrics—retention, leads, community, revenue—let’s talk.
Prefer email or chat? Reach out on any channel below and I’ll reply as soon as I can.